May 2023 – Mulberry

 An Icon Evolves: Mulberry celebrates 20 years of the Bayswater and debuts a new take on the hero bag

2023 marks the 20th anniversary of a Mulberry icon: the Bayswater. A definitive bag of the early noughties, today it continues to be one of Mulberry’s most loved styles, synonymous with the brand’s Made to Last ethos.

Taking its name from the west London neighbourhood, the Bayswater became an instant hit with the noughties style set. Sienna Miller, Alexa Chung, Rihanna, and Kate Moss – whose personal Bayswater was included in the 2020 V&A exhibition Bags: Inside Out – were just a few of the fans who helped propel the bag to hero status. It was also immortalised in pop culture, cameoing in the original Gossip Girl.

In recent years, the bag has found popularity with a whole new generation discovering Y2K fashion for the first time: today they scoop up heritage Bayswaters through The Mulberry Exchange, the circular economy initiative designed to give further mileage to pre-loved pieces.